# Web Chat Widgets Overview

Build, embed, and monitor AI chat widgets across landing pages. Read the Web Chat Widgets guide in Hello Alex documentation.

Canonical HTML: https://docs.helloalex.ai/article/web-chat-widgets-overview

Path: [Documentation](/) / [Web Chat Widgets](/web-chat-widgets)

## Overview

Widgets extend Alex to web visitors, creating a consistent conversational entry point outside voice and SMS channels.

## How it works

- A widget is configured with pathway behavior and branding, then published to generate embeddable code.
- Conversation records feed back into workspace insights, so website engagement can be evaluated like other channels.

## Use cases

- Lead capture on service pages
- Self-serve FAQ handling on web

## Tips

- Good to know: page-specific widgets often improve relevance compared to one global embed.

## Widgets

Widget inventory visibility helps teams track what is draft, active, or ready for deployment.

Identify one draft widget to finalize and publish for controlled testing.

- List management centralizes published and draft states, making rollout planning easier.
- Published entries provide embeddable snippets, while draft entries remain safe for internal iteration.
- **Publish status:** Draft widgets are not embeddable.
- Good to know: naming widgets by page intent simplifies downstream analytics comparisons.
- Multi-page widget portfolio
- Staged rollout management

## Widget Editor

Editor settings determine both conversation behavior and visitor-facing presentation.

Validate behavior in preview, then deploy the snippet to one target page.

- Pathway assignment governs response logic while style options align appearance with site branding.
- Embed snippets generated after publishing carry the configured behavior into your web properties.
- **Pathway:** Conversation flow for site visitors.
- Good to know: preview checks prevent brand mismatch and routing mistakes before production embed.
- Landing-page chatbot setup
- Brand-consistent support widget

## Conversations

Conversation review reveals visitor intent and lead quality from web chat interactions.

Review recent sessions for drop-off points and refine pathway prompts accordingly.

- Session timelines show what visitors asked and how Alex responded, supporting optimization decisions.
- Captured lead details can inform follow-up workflows and conversion reporting.
- **Lead capture:** Contact info collected by the widget.
- Good to know: comparing conversation quality across widgets is often more useful than raw session volume alone.
- Lead triage from website chat
- Content gap detection

## Next step

Publish one widget on a high-intent page and measure conversation quality before broad rollout.

## Related documentation

- [More Web Chat Widgets guides](/web-chat-widgets)